Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities

Purpose – The aim of the current study is to investigate how fans behave towards greater introduction political identities in pop culture. Theoretical framework idea consumption as an identity-building instrument, growing discussions on and emergence entertainment industry arena for consumer resistance are associated with each other. Design/methodology/approach Foucauldian archeogenealogy was applied online forum called TheForce.net. Findings Militancy sympathy were identified moral agencies consumers. Despite their uniqueness, they show commitment freedom indicate see representativeness a continuous struggle vis-à-vis dominant ideological forces. Practical & social implications research analysis interpretation allow us discuss ethical articulation produced by commitment. This fan culture response recent inclusion industry. Thus, provides basis think about applications potential consolidation productions CCT investigations. Originality/Value Foucault’s theory constitution subject adopted here analyze practice aligned demand Keywords: Subjectivity, identity, culture, archeogenealogy, Star Wars.